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Nongfu Spring, the Creativity Player, With Its Inexhaustible Commercial Inspirations

For a long time, what impressed people most about Nongfu Spring are those classic slogans, such as "Nongfu Spring tastes a bit sweet" and "we do not produce water. We’re just porter of nature". Nongfu Spring is good at building a connection with customers by commercial slogans, and the creative ideas are the key to its successful advertisements.

Strength Makes the Classics, Oriental Leaf of Nongfu Spring

China’s tea beverage market has been developing rapidly since the beginning of 1990s, and at the moment, it is in the crucial stage from "quantity" to "quality". With customers’ growing sense of healthy consumption, their demands have gradually shift from simply pursuing a good taste to products with healthy, natural and functional features. As a benchmark enterprise in China's drinking water indu

Nongfu Spring Constantly Opens up Blue Ocean with Differentiation Strategy

With the development of China's economy, improvements of household consumption level and the upgrading of consumption structure, the overall development of China's beverage industry is in a good trend. However, sales of some enterprises go with a big slump as a result of excessive dependence on single hit products, lack of innovation and aging products. The fierce market competition has posed a ch

Ningxia Tianyuan manganese

TianYuan Manganese owns the "Innovation Award for the Most Investment Value in Comprehensive Utilization of Industrial Solid Waste

【大道之行 协和万邦】国际艺术名家——顾玉旺

Gu Yuwang was born in Tianjin in 1965. Outstanding Chinese artists in the world. Vice-chairman of artists committee of china poetry, calligraphy and painting network.

【大道之行 协和万邦】国际艺术名家——程松华

Cheng Songhua is a calligrapher and poet. Now he is a member of Zhuzhou Calligraphers Association, Zhuzhou Old Cadre Calligraphers Association, Literature Painting and Calligraphy Institute of chinese heritage Conservation Research Institute, Yanjing Culture and Art Exchange Association, etc. Since the mid-1990s, he has written many poems in order to realize his dream, observe society, pay attenti

The 2020 OCS to take new forms through upgrading

The 2020 Convention on Exchange of Overseas Talents and the 22nd Guangzhou Convention of Overseas Chinese Scholars in Science and Technology (hereinafter referred to as the 2020 OCS) will be held from December 18 to 19 in Guangzhou, co-hosted by the Ministry of Education, Western Returned Scholars Association and Guangzhou Municipal Government and coordinated jointly by 29 cities including Beijing

"Integration” Promotes "A Game of Chess" Development - the Five Cities of Jiaodong Area Work Together to Build Shandong's High-quality Development Engine

​News from Xinhua News Agency Client-side in Qingdao, December 8th (Reporter Zhang Xudong) In the past year after Shandong Province has issued the Guiding Opinions on Accelerating the Integrated Development of the Jiaodong Economic Circle, Qingdao, Yantai, Weifang, Weihai, and Rizhao have worked together to coordinate development resources, and strive to build a regional development community with

Broadway Producer Xin Wen: 'Even with everything shut down, a producer’s work is never done.

Xin Wen is a Chinese contemporary folk singer and performing artist. PhD Theory of Literature and Art. Xin was born in Jilin province and raised in Beijing. She started singing at the age of 8. In 2009, she enrolled to study vocal performance at China Conservatory of Music. Her music blends bel canto, Chinese folk music, and popular singing styles.She soon after she would discover her passions for

Wang Qingxian: Qingdao boasts "double node" value in the new

Integrating into the new development pattern to propel high-quality development

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